Search Results for: Marketers on fire brands on fire

  • Deja View

    January Wal-Mart gave a thumbs up to its RFID rollout as it began receiving case- and pallet-level tagged merchandise from 137 suppliers, destined for

  • Profoundly Good

    CAR MAKERS REVVED sales online, on-air, On-Star (with GM’s Hot Button) and out in the wild blue yonder (with Jeep’s geo-caching). CNN served shakes to

  • Mail Stream: A Report on Incoming Direct Mail

    Every Day with Rachael Ray Debuts Two promotions from Every Day with Rachael Ray deliver the same bubbly personality as the Food Network chef whose name graces the brand new cooking magazine from Reader’s Digest. A simple but highly functional …

  • RECHARGING

    SUSANNE LYONS IS PREPARING FOR THE OLYMPICS with a different team this time around. The Winter Games in Torino, Italy will be Lyons’ second Olympics as

  • Agencies

    Letters to the Editor

    Letters in response to “Loose Cannon: Babes in R.O.I.land”

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  • Digital

    Holiday Search Tips from Some Magi

    It’s time once again to start preparing for “The Season”, the make-or-break home stretch for many retailers that begins on Black Friday and ends when the last FedEx truck leaves the dock on Christmas Eve. And those who sell online may be expecting a whopper this time around, according to at least one preliminary forecast.

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  • Agencies

    Brands Flock to The Apprentice ‘Stewart-Style’

    Random House has signed on as the first task sponsor of NBC’s anticipated The Apprentice: Martha Stewart, with a team of marketers following close behind, according to a show spokesman. Similar to the original Apprentice starring Donald Trump, …

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  • Trends Report – Internet Real Estate

    The housing market isn’t the only hot real estate segment…internet real estate is also reaching its peak. Like a marketing company that has figured out how to convert low value PPC keywords or an affiliate that has figured out how to create SEO…

  • Mobile Phone Marketers Rebut Concerns on Marketing to Children

    Several mobile communications companies, reacting to children’s advocates who want Congress to investigate the marketing of mobile phones to kids, say they are unfairly singled out. Sprint, Walt Disney Internet Group, Firefly Mobile and Wherify Wireless …

  • Mail Stream: A Report on Incoming Direct Mail

    MacKenzie-Childs Serves Up Ceramics for Summer The Summer 2005 edition of the MacKenzie-Childs catalog offers the company’s unique brand of handcrafted ceramic ware, hand-painted furniture and colorful glass and enamelware, designed for uses “From …