You can't say Universal Pictures isn't going for the buzz in ballyhooing its upcoming release "Repo Men"

When you hear the name Pitney Bowes, as a marketer, your mind might immediately go to the mailbox postage meters for big and small enterprises, direct

As both media and audience segments become more fragmented, marketers have to work harder than ever to create and keep loyal customers. But the extra

A week before the Christmas holiday, two articles related to the performance marketing space appeared but received relatively little fanfare. We read them and might have forwarded them on to a few friends at most, but it wasn't...

When going through the Google v. Pacific WebWorks lawsuit, the subject of our article, "When They Come for You," several lines stand out. One of them, we printed, a line that gave us reason to think Google's awareness of their...

THE 2009 PRO AWARD WINNERS really pushed the envelope this year to come up with unique, engaging and experiential campaigns that attracted and held not

AS WE NAVIGATE THE TURN FROM 2009 into a new and hopefully better year, here's a little marketing advice from me and everyone like me: Stop trying to

You have to hand it to the marketing team at Experian Interactive's FreeCreditReport.com division. Perhaps it is simply the amount of traditional media that I consume that makes me this way, but when I see that name, I...

While not every story of Twitter tries to untangle the mini-entrepreneurial soap opera that gave rise to Twitter, no story would be complete without a talk about the low hanging fruit of topics, Twitter's lack of revenue. From one...

In a blatant attempt to convince advertisers that there are fewer than 50 sites online that can drive brand awareness and purchase intent, the Online Publishers Association—a trade organization that represents media firms known mostly for their offline brands, such as the Wall Street Journal and the New York Times—recently published a study claiming ad…