![](https://chiefmarketer.com/wp-content/uploads/2022/12/screen-shot-2022-12-11-at-85532-am-160x125.png)
Marketers on Fire: Homedics CMO Kristen D’Arcy
We spoke with D’Arcy about lessons learned from previous marketing roles, the rise of influencer marketing, trends to follow in the D2C world and more.
We spoke with D’Arcy about lessons learned from previous marketing roles, the rise of influencer marketing, trends to follow in the D2C world and more.
CM Weekly November 20, 2022 The results are in, folks. The winners of Chief Marketer’s 2022 PRO Awards, the world’s largest awards program recognizing excellence in promotion marketing, were unveiled this week during a virtual celebration honoring the year’s programs across 40 different categories. The caliber of the work stunned our esteemed panel of judges,…
CM Weekly November 13, 2022 For a growing number of consumers—particularly within younger generations—assigning purpose to a brand cannot be an afterthought. It must be incorporated into the business’s values and practices from the ground up. One such company is Cotopaxi, a founder-led, direct-to-consumer brand that makes sustainably-designed outdoor gear. But beyond the products, it’s…
We spoke with Hiranaga about his vision for the company and how he believes purpose-driven marketing will evolve.
CM Weekly November 6, 2022 According to Forrester’s 2023 B2B marketing and sales predictions report, three times as many CMOs will focus on customer health this year, and they plan to measure that success through scoring and trend reporting. We look at the firm’s predictions for the marketing industry—relating to B2B budgets, the evolution of…
CM Weekly October 30, 2022 Hiring a diverse workforce “just makes good business sense,” said JT Saunders, Chief Diversity Officer at leadership development firm Korn Ferry, speaking at a panel discussion on inclusive hiring practices at Amazon’s unBoxed conference this week. “Diverse and inclusive organizations outperform their competitors,” he added, offering up several compelling internal…
We spoke with Bombay Sapphire Global Vice President Natasha Curtin about how the campaign ties into the brand’s “stir creativity” mission.
CM Weekly October 23, 2022 Leveraging the full potential of your martech investments has been a challenge for the industry in recent years. Consider this stat from Gartner’s just-released 2022 Martech Survey: Marketers use just 42 percent of their martech stacks’ capabilities—and that’s down from 58 percent in 2020. Barriers to utilization include overlap among…
CM Weekly October 16, 2022 Last week we brought you metaverse marketing strategies from iHeartMedia and State Farm executives, who dished on co-creating a new activation on Roblox, leveraging synergies between the two brands, the future of music in the metaverse, and more. This week, we’re sharing part two of our conversation with these trailblazers,…
CM Weekly October 9, 2022 Consumers may not initially equate live music, gaming and the metaverse with an insurance brand—but with its recent launch on Roblox, State Farm is looking to change all that. “We're in a category that not many folks wake up thinking about every day,” said Alyson Griffin, Vice President of Marketing…