Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.
Part two of our chat with the marketing chief, which covers the healthcare business post-pandemic, new channels to reach audiences and how regional targeting will factor into Blue Cross Blue Shield's marketing strategy.
CM Weekly January 7, 2024 Our latest Marketers on Fire profile featuring Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield of North Carolina, examines three challenges her brand is facing in 2024 that likely ring true for many: activating the right data to build customer relationships through personalization; continued collaboration between…
Our latest Marketers on Fire profile features Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield of North Carolina, who examines three challenges her brand is facing in 2024.
How brands have activated across the tailgate scene, from Bud Light’s Backyard Tour to Nike’s Yardrunners activation to e.l.f. Cosmetics’ pink glow-up bar.
We spoke with Heineken USA CMO Jonnie Cahill about the campaign’s marketing goals, KPIs met, the brand’s evolving marketing mix, and more.
CM Weekly December 17, 2023 Drum roll, please… We’ve announced the winners of the Chief Marketer Top Women in Marketing Awards for 2023. The annual program shouts out the women in the industry who hustle—from home, to office and every stop in between—to exceed expectations. Over the past year, these women overcame myriad challenges and…
CM Weekly December 10, 2023 Gatorade engages millions of youth athletes each year through its field intelligence program, according to Chief Brand Officer Anuj Bhasin, which it uses to mine for data and gather insights to evolve the business. The wealth of data it’s accrued on Gen Z has revealed a shift in how these…
We spoke with Gatorade's Anuj Bhasin about the brand’s marketing approach toward Gen Z, personalization, influencer marketing and more.
CM Weekly December 3, 2023 Nespresso's premium coffee and machines hail from Europe, where coffee’s reference point and primary consumption method is a short shot of espresso. But according to the brand’s trend research, Gen Z consumers in the U.S. experience coffee differently than its core customer does. This generation is accustomed to cafes on…