Search Results for: Marketers on Fire
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Agencies
5 Steps to a Successful Online Sweepstakes
Here’s five ways to create online sweepstakes that are beneficial to both the brand and the consumer.
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Survey: 85% of Local Merchants Haven’t Run a Daily Deal in the Past 6 Months
In yet another stroke of bad news for daily deals, a survey conducted by Reply.com found that the majority of local merchants in the U.S. haven’t run a daily deal in the past six months. More than 6 out of 10 respondents said it’s unlikely that they’ll run such a campaign in the near future. […]
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Agencies
Using Mobile Data to Change Consumer Behavior
Analytics applied to mobile data may be the next big thing when it comes to figuring out ways to change customer behavior in ways that really matter.
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Agencies
Big Data is Good—But Big Testing is Better
Consider this the golden age of data in marketing.
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‘The New Rules of Lead Generation’
Marketers know what lead generation is, but too many of them don’t know how to do it well, especially with the landscape quickly evolving. That’s why Dave Scott, CEO and founder of Marketfish, decided to literally write the book on lead generation, “The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI.” We […]
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Agencies
Logicalis Uses Humor in IT Campaign
An integrated campaign combining social media, direct mail, a microsite and a little humor helped solutions provider Logicalis reach IT decision-makers.
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What Groupon’s Firing of Andrew Mason Means for the Company and the Industry
On Thursday, Groupon booted Andrew Mason from his seat as the daily-deals company’s CEO, less than a day after it announced disappointing fourth-quarter results and a tepid forecast for the first quarter of 2013. While less than surprising, Mason’s firing marks the end of an era filled with offbeat humor, bad accounting and controversial Super […]
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Agencies
Chief Marketer Listline Jan. 28
Lists featured this week include American Senior Association Donors and Breitbart.com.
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Facebook Offers Its Year in Review for 2012, Featuring Its IPO, ‘The Hunger Games,’ Instagram
Facebook is joining the likes of Google and Twitter by offering its own take on what was popular in 2012. The social network offers a “look back at the people, moments and things that created the most buzz in 2012 among the billion people around the world on Facebook.” While there are no mentions of […]
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Agencies
How to Make Your Online Contest Cheater-Proof
Players who cheat contests are a real concern for agencies and brands. Learn the most vulnerable elements, how these elements get hacked and how to prevent attacks.
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