Clayton Ruebensaal, EVP, Global B2B Marketing at American Express, dishes on the brand's Business Class initiative.

A look at the inspiration behind the brand's sensory auction, its larger “Senses Stirred” campaign and its new focus on intimate experiences.

CM Weekly October 3, 2021 Customer service technology is a critical software priority for 2021, according to a recent survey of global software decision-makers from Forrester Analytics. But the pandemic has shed light on the extent to which these digital channels, which have become increasingly important for remote customer service operations, are not seamlessly integrated across companies.…

CM Weekly September 24, 2021 Ever feel trapped in a silo? You’re not alone. Hewlett Packard Enterprises was right there when HP split its consumer and business marketing divisions into two separate companies a few years back. HPE, the newly created B2B arm, had to craft a marketing structure from scratch and incorporate legacy systems.…

We spoke with Prudential’s CMO, Susan Somersille Johnson, about the brand's new ad campaign, championing inclusive teamwork, pandemic-era pivots and more.

CM Weekly September 19, 2021 When it comes to telling more inclusive stories, there simply are no shortcuts. For brands to hit the mark, they must listen to audiences proactively and with genuine curiosity. It’s one key takeaway from a conversation with Amazon Prime Video & Studios Global CMO Ukonwa Ojo, who spoke at the…

CM Weekly September 12, 2021 Chief Marketer is well into its second year of fanning industry flames through our Brands on Fire and Marketers on Fire content series, showcasing some of the world’s most innovative bands and executives making all the right moves. So as we head into fall, let’s take pause and highlight some…

Marketing industry heavyweights who caught our eye this year.

Some of the nuggets of wisdom we’ve gathered during the first half of 2021 from brands making moves in the marketplace.

CM Weekly August 29, 2021 To promote financial literacy among middle school-aged students, Ally Financial recently teamed up with rapper Big Sean and popular computer game Minecraft to create “Fintropolis,” a world within the game that weaves financial lessons into the experience as players navigate through it. And as of this week, it surpassed one…