Search Results for: Marketers on Fire

Wednesday April 6, 2022 CBS Sports and Turner Sports’ coverage of Monday night’s NCAA Division I Men’s Basketball National Championship, which saw Kansas edging North Carolina 72-69, with the biggest halftime comeback in championship game history made history as the most-viewed NCAA Men’s Championship Game in cable history. Running across TBS, TNT and truTV, the […]

Friday April 1, 2022 Las Vegas continued its run as an American sports capital, formally unveiling plans for the neon lights of the city to serve as the backdrop to a new Formula 1 race that will reportedly take place on the Saturday of Thanksgiving weekend in 2023. Las Vegas hosted races in 1981 and […]

We spoke with Visible CMO Cheryl Gresham about the campaign’s brand awareness play, building community, measurement challenges, and more.

Four CMOs discuss the most important marketing trends to be tracking right now.

Friday March 25, 2022 Anheuser-Busch is revealed plans for the Bud Light brand will have a presence at “all major NFL moments” this offseason, including becoming the official presenting sponsor of the 2022 NFL Draft which will take place in Las Vegas. The NFL Draft Experience and Draft Theater will be located behind the High […]

  Thursday March 24, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Esports organization Andbox rebranded and will now be known as NYXL, described as “New York’s next global entertainment brand” that will be dedicated to creating experiences and developing content that “connects the worlds of esports, gaming culture, and […]

We spoke with Stephanie Perdue, Chipotle’s Vice President of Brand Marketing, about the company’s explosive digital growth, its gaming and esports strategy, merchandising, menu innovation and more.

Wednesday March 16, 2022 SHOWTIME Sports and Premier Boxing Champions revealed a lineup of nine boxing events that will span the first half of 2022 and featuring 21 undefeated fighters, along with two world championship unifications bouts one for all four world title belts and the coveted title of Undisputed Champion, and one for three […]

Friday March 11, 2022 Major League Baseball and the MLB Players Association finally struck a deal for a new collective bargaining agreement on Thursday, which would allow the 2022 regular season to begin on April 7. The mandatory Spring Training report date for all clubs is Sunday, with exhibition games beginning on March 17 or […]

We spoke with BlackBerry CMO Mark Wilson about the company’s pivot from mobile phone production to cybersecurity.