WHEN DIRECT MARKETERS plan campaigns with their printing and mail service providers, much of the attention is focused on the mail piece. The size and design of the carrier, the placement of teaser copy, the choice of paper stock
WHEN DIRECT MARKETERS plan campaigns with their printing and mail service providers, much of the attention is focused on the mail piece. The size and design of the carrier, the placement of teaser copy, the choice of paper stock
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