Samsung Winning Video to Appear in Super Bowl Spot
Samsung and the National Football League have named nine finalists in a video contest that will turn the winning story into a TV spot that will air during the Super Bowl pre-game show in February.
More than 375,000 votes were cast among 48 top videos to determine the nine finalists, whose videos represent fans and teams from across the NFL.
One of the finalists is a New York Jet’s fan, Rob Fulmer, who had his wife sign a contract prior to their marriage that said he could watch every home game, even if that meant skipping out on family weddings and funerals.
Then there’s Kelly Nyman, a Baltimore Ravens fan and kindergarten teacher, who every Friday hosts “Purple Friday.” She talks about leading her class in Ravens cheers and dressing up in Ravens gear at the end of each week.
All of the finalist’s videos can be viewed. Voting ends Jan. 4.
The Super Ad program is part of Samsung’s “That’s How I See It” campaign, which gets consumers engaged in the brand to learn about Samsung’s Touch of Color HDTVs. The campaign includes four TV spots, a microsite where visitors can arrange for someone to receive a pre-recorded phone call from Alice Cooper or Regis Philbin who promote the Samsung HDTVs.
Samsung has been an NFL sponsor since 2005.
