Internet Real Estate Group, LLC, Boston, has tapped Matthew S. Ross to serve as CEO of its affiliate company Sweepstakes.com. Sweepstakes.com is scheduled to re-launch this coming summer.
The company generates leads for companies through its sweepstakes programs.
Ross was most recently senior director of business development at GameLogic, a firm that brings new media strategies to casinos and state lotteries. At GameLogic he also directed the online marketing campaign< in a joint venture with gaming giant Harrah’s Entertainment.
Prior to joining GameLogic, he worked for Gamesville.com, an Internet games and direct marketing company that was sold to Lycos for $232 million in 1999