Rite Aid is running coupons in its weekly circulars and in other advertising and promotional materials to get people to switch to its prescription services. Rite Aid has to come in with a pretty unique offer because many of its competitors try the same thing.
People who use the coupon will receive a $25 Rite Aid gift card for each prescription, up to $50. And for every prescription that they switch to Rite Aid they will be entered into a sweepstakes for a chance to win a year’s worth of free gas valued at $2,600. As an added incentive, the customer will continue to be eligible for weekly drawings through April 24, as long as the transferred prescriptions stay with the drug store chain.
The sweepstakes, called “Fill Up & Fuel Up” is a popular program that the company first initiated when the prize of gas soared through the roof several years ago. Eight winners will each receive the year's worth of free gas, good at any gas station.
Rite Aid has about 4,800 stores in 31 states and the District of Columbia with fiscal 2009 annual sales of more than $26.3 billion. It ran it’s first Fill Up & Fuel program in 2008 and received “hundreds of thousands” of entries, a spokesperson said. Under that promotion customers who transferred prescriptions to Rite Aid got a $30 gift card.
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