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How to Make an Impactful B2B Product Video
![](https://chiefmarketer.com/wp-content/uploads/2024/07/shutterstock-2407086455-90x70.jpg)
From CMO Revolving Door to Lasting Impact: Achieving Sales-Marketing Alignment
![](https://chiefmarketer.com/wp-content/uploads/2024/07/adt-part-2-90x70.png)
ADT Marketing Part 2: EVP & CMO DeLu Jackson on Customer Experience, Insights and Attribution
![](https://chiefmarketer.com/wp-content/uploads/2024/07/shutterstock-1498653536-90x70.jpg)
Beyond Efficiency: How to Scale an In-House Agency for Maximum Impact
![](https://chiefmarketer.com/wp-content/uploads/2024/06/screen-shot-2024-06-30-at-102826-am-90x70.png)
Marketers on Fire: ADT CMO on the Brand’s Go-To-Market Transformation
![](https://chiefmarketer.com/wp-content/uploads/2024/06/shutterstock-169463984-90x70.jpg)
5 Marketing Measurements to Evaluate and Sharpen B2B Brand Messaging
![](https://chiefmarketer.com/wp-content/uploads/2024/06/shutterstock-1643552743-90x70.jpg)
4 Steps to Optimize Personalized Journeys for Gen Z B2B Buyers
![](https://chiefmarketer.com/wp-content/uploads/2024/06/shutterstock-2385240315-90x70.jpg)
OPINION: Rethinking B2B Marketing – Moving Beyond the MQL Vortex
![](https://chiefmarketer.com/wp-content/uploads/2024/05/shutterstock-260024786-90x70.jpg)
Cracking the Code on B2B Buying Groups: 3 Insights for Marketers
![](https://chiefmarketer.com/wp-content/uploads/2024/05/shutterstock-2134538677-90x70.jpg)
The Illusion of Brand vs. Demand Marketing
![](https://chiefmarketer.com/wp-content/uploads/2024/05/shutterstock-2188724227-90x70.jpg)
How to Elevate B2B Buyer Personas Through Strategic Survey Insights
![](https://chiefmarketer.com/wp-content/uploads/2024/04/shutterstock-2341519107-90x70.jpg)
Knowing Your Customer—When Your Customer Is a Business
![](https://chiefmarketer.com/wp-content/uploads/2024/04/shutterstock-2220691889-90x70.jpg)
Mastercard’s Marketing Chief Discusses Blurred Lines Between Marketing and Comms
![](https://chiefmarketer.com/wp-content/uploads/2024/04/tennis-in-the-city2-90x70.jpg)
Morgan Stanley Marketing Part 2: CMO Alice Milligan on Social Strategy, AI and Cultivating Talent
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LinkedIn Introduces CTV Ads for B2B Marketers to Target Audiences Off-Platform
![](https://chiefmarketer.com/wp-content/uploads/2024/03/shutterstock-503419588-90x70.jpg)
Partnership and Affiliate Marketing Programs: 5 Ways to Evaluate Performance
![](https://chiefmarketer.com/wp-content/uploads/2024/03/shutterstock-2237655785-90x70.jpg)
How to Evaluate GenAI Tools: Considerations for Marketers
![](https://chiefmarketer.com/wp-content/uploads/2024/03/shutterstock-1259435662-90x70.jpg)
REPORT: How B2B Thought Leadership Influences Out-of-Market Buyers
![](https://chiefmarketer.com/wp-content/uploads/2020/10/istock-653137006-90x70.jpg)
Gartner Hype Cycle Downgrades CDPs in its Evaluation of Emerging Tech
![](https://chiefmarketer.com/wp-content/uploads/2024/02/cookie-90x70.jpg)
Five Things B2B Marketers Can Do to Succeed Without Cookies
![](https://chiefmarketer.com/wp-content/uploads/2024/01/shutterstock-2031911891-90x70.jpg)
How To Get More Bang For Your Buck With a Retail RFP
![](https://chiefmarketer.com/wp-content/uploads/2024/01/screen-shot-2024-01-21-at-104720-am-90x70.png)
Boathouse Survey: CEO Perception of CMO Performance and Marketing Is Improving
![](https://chiefmarketer.com/wp-content/uploads/2024/01/shutterstock-1561815367-90x70.jpg)
Blue Cross Blue Shield CMO on Post-Pandemic Marketing, New Audience Channels and Regional Targeting
![](https://chiefmarketer.com/wp-content/uploads/2023/10/43320-marketers-on-fire-logo-linear-fire-90x70.jpg)