It was just late last year, when a new study found that one-third of both B2B and B2C markete
rs had no idea which channel was working best. Gut instinct was what these marketers were relying on to select channels for their marketing efforts.
This article from eMarketer is an eye opener. It’s loaded with charts and stats that show how marketers are struggling to measure ROI, picking channels based on guesswork, what is actually working and charts showing marketers are taking steps to improve.
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