Hershel B. Sarbin, former president and CEO of Cowles Business Media, has a new job. He has joined Marketing 1to1/ Peppers and Rogers Group, a relationship management consultancy, as senior director.
Hershel will advise clients on how to get more out their relationship marketing efforts and customer communications, whether they’re done by mail, newsletters, the Internet or other media.
Sarbin is no stranger to the communications field. He has served as president and chief operating officer of Ziff-Davis Publishing Co., and has held a number of other senior publishing posts during his career.
Founded in 1993, Stamford, CT-based Marketing 1to1/PRG (www.1to1.com) is now a $12 million company with 30 staff members. Clients include AT&T, Hewlett-Packard, Lucent Technologies, NCR, Moore Corp., Gartner Group and many other businesses.-RS
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