Reebok North America, Canton, MA, has signed as national sponsor of the Latino Music Festival Circuit for 2004.
Reebok and retailer Just for Feet get a live radio remote at each site. A Just for Feet retail sweeps will award a trip for two to meet singer Shakira. Reebok also gets 6,000 Latin CD samplers to give away with Reebok purchases at Just for Feet stores in festival markets, and a booth at each festival. Venues include the Hispanic State Fair, San Antonio; the Houston Fiesta Patrias; the Festival del Grito, San Diego and La Feria de Las Americas, Miami.
TSE Sports & Entertainment, New York City, handles the festival.
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