True to form, Reddit’s activation at the 2022 Cannes Lions International Festival of Creativity, which ran live and in person, June 20-24, was as playful and irreverent as it was informative.
The overarching takeaway, according to Will Cady, global director at Reddit’s in-house creative house, Karma Lab, who led press on a spirited tour of the space, was that Reddit is: “The first to major cultural trends.” It boils down to this: You likely Reddit here first.
To drive that message home, “The Reddit Explorers Club” showcased some of its most well-known subreddits (subculture communities on the platform), popular memes, where and when specific cultural trends were born, and much more, with the help of interactive games, photo ops and detail-rich exhibits. For more on the story, check out coverage of the Cannes Lions International Festival of Creativity in our sister pub Event Marketer.
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