IN A DRASTIC CHANGE for a company often credited with the creation of the sweepstakes offer, less than 10% of Reader’s Digest magazine’s acquisition and renewal mailings will be sold through sweeps by year’s end.
After converting most of its 40 million to 50 million annual acquisition offers to non-sweeps over the last few years, the single biggest elimination will come this year in renewals, once sold entirely through sweeps. In January, about 50% of the notices were non-sweeps sold, and no sweepstakes are planned for 2003.
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