Quaker Pushes New Product with Sweeps

Posted on by Chief Marketer Staff

The Quaker Oats Co. is promoting its new Quaker Chewy 90 Calorie Bars with a sweepstakes offering a designer handbag filled with goodies.

Visitors to http://www.quakersnackbars.com can enter for a chance to one of five Cherry-colored handbags filled with an iPod nano, Chocolate Cherry cosmetics and a box of Quaker Chewy 90 Calorie Dark Chocolate Cherry Snack Bars through May 30. Another 1,000 first-prize winners will receive a free box of Snack Bars awarded in the form of a coupon. Entrants can opt-in to receive communications from Quaker such as product information or promotional news.

A random drawing will take place on June 16.

Quaker Chewy 90 Calorie Bars are available in Dark Chocolate Cherry and Strawberry Vanilla flavors. Online marketing supports the sweepstakes.

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