Q&As
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Letter Perfect
Overstock.com has a tag line It’s all about the O. But with help from Teradata, Overstock has added four more letters to its lexicon: E, as in mail, and
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Is There a Doctor in the Store?
Got a cough? Forget the doctor. Go to a grocery store. That’s right. Medical clinics are springing up in supermarkets, mass-merchandise outlets and drug
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Fight Club
As the sun dips on April 5, tens of thousands of young men will settle in sports bars and living rooms to watch on pay-per-view an Ultimate Fighting Championship
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Enter Here
The goal of lead generation is simple: Get the greatest response from your marketing efforts by offering prospects the ability to contact you in any manner they choose.
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Back to the Future
Playtime is getting techie. At the American International Toy Fair in New York in February, brands were out in full force with gadgets sharpening traditional
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No Booth? No Problem!
Imagine you’re exhibiting at a trade conference and your booth doesn’t show. Bad news, right? Not necessarily. Jordan Ayan, CEO of e-mail service provider
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Direct Asks
No question Amazon.com. I know, it’s a no-brainer, but they deserve the accolades. The site is well designed, easy to use, their product lines have expanded
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You Wouldn’t Treat Your Most Productive Sales Rep This Way
For those DMers who are still unconvinced that e-mail’s a different animal than direct mail, look no further than the following pitch that arrived in
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Xanadu Excelsior
At last, a residence for the clueless nouveau riche. The name? Luxuria. The audience? Rubes who want to trumpet as garishly as possible that they have