Imagine you’re exhibiting at a trade conference and your booth doesn’t show. Bad news, right? Not necessarily.
Jordan Ayan, CEO of e-mail service provider SubscriberMail, recently found himself in such a situation when FedEx failed to deliver his booth to an American Marketing Association conference in Orlando, FL.
Since FedEx was to blame, Ayan decided that it should be part of the solution. He and his colleagues went to every local FedEx store they could find and grabbed as many FedEx boxes as they could get to build a makeshift booth.
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