Q&As

It doesn’t matter which side of the pond they’re on. The first stop for most consumers planning a trip is the Internet. That’s why VisitBritain, the United

Earlier this year, guerrilla marketing agency Interference Inc. placed small digital displays of cartoon characters throughout several jumpy, post-9/11

Printers, envelope makers, lend me your ears. I come bearing good news: Direct mail is here to stay. I realized this as I re-searched a piece on greeting

It’s every marketer’s worst nightmare: a promotion gone terribly wrong. Time Warner’s Turner Broadcasting System learned some hard lessons about post-Sept.

Want a limited picture of the Scottsdale, AZ tourism market? Examine the customer data from a single hotel or resort. Want a more rounded view? Combine

Everyone from accountants to Web page designers to masseuses needs to know how to sell their services. This is what C.J. Hayden wants to help people do

E-mail reputation isn’t just a technical issue among big e-mail service providers. As an e-mailer, your standing reflects on your brand and affects your e-mail efforts. So it’s important to maintain a topnotch stature.

JUST ONE THING I think Herschell Gordon Lewis overlooks one issue in his excellent lambasting of fundraising letters that don’t work the executive directors

The New England Direct Marketing Association

In this multichannel age, direct mail is still the largest single power in direct marketing. The U.S. Postal Service handled 102.5 billion pieces of standard mail (direct mail advertising) in fiscal 2006, nearly half the year’s total mail volume.