Printers, envelope makers, lend me your ears. I come bearing good news: Direct mail is here to stay.
I realized this as I re-searched a piece on greeting cards recently for our sister online newsletter CM Plus (www.chiefmarketer.com).
For greetings, paper clearly is where it’s at. Overall, Americans purchase nearly 7 billion greeting cards every year, generating $7.5 billion in retail sales, according to the Greeting Card Association (GCA). And Hallmark says that for Valentine’s Day alone
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