Q&As

Dairy Queen is generating buzz over its new Flamethrower sandwich with an advergame that lets players virtually navigate a hot air balloon for a chance to win gift certificates.

The spirit of the auld sod arrives in buttercream with the St. Patrick’s Day 2007 from Cheryl & Co. Whether buttercream frosted shamrock cut-out cookies arrive with a dessert plate, a lucky St. Patrick’s Day hat, they’ll go down a treat, with or without green beer.

Privately-held apparel retailer and catalog seller L.L. Bean revealed last week that its Web site outstripped its stores and catalog in sales revenue in 2006.

The Mailers Council has petitioned James Miller, chairman of the U.S. Postal Service Board of Governors, to postpone by at least 120 days the date when the new postage rates and rules take effect.

A bill introduced in the Senate would extend without limit the Federal Trade Commission’s authority to collect list fees from the national Do Not Call registry.

Walt Disney Pictures is promoting its latest animated film Meet the Robinsons with a 44-million piece mailing from Valpak and a sweepstakes offering the chance to win a trip to the Disneyland Resort

Aspen vacationers and Manhattan commuters will get free massages later this year at the first spa expos to be held in the U.S.

Draftfcb has opened a shopper marketing division under retail marketing veteran Jim Lucas.

I truly hate awards shows. Oscars, Grammys, Tonys, Obies, the Golden Globes, the People’s Choice

ValueAct Capital will acquire Catalina Marketing Corp. for $1.7 billion.