Q&As

Over the past six years, Terri Seilheimer has built the Gift Basket Delivery Network into a $500,000 per year online operation catering primarily to female corporate clients.

Advertising is a numbers game. It always has been and it always will be. The real skill comes down to how you play your numbers. In traditional advertising, it comes down to your choice of media and how well the chosen medium reaches your prospects.

Microsoft Corp. and CompUSA have unveiled a referral program for small business customers. The new program directs small business sales referrals from CompUSA stores to Microsoft’s small business specialist community.

Edy’s is out with a sweepstakes tied to its new American Idol flavors.

Catalog and Internet sales growth outstripped same store increases for J. Crew Group Inc. during both its most recent fourth quarter and full year.

Tuffy Auto Service Centers has licensed a custom marketing toolkit created by cooperative direct mail firm Valpak.

Coca-Cola has debuted a new flavor in its hybrid energy drink Vault portfolio.

Wal-Mart Stores has registered a mere 117 products in the first month for its new packaging scorecard.

Hyundai Motor America is out with a challenge that has groups of teammates attempting to locate each other through a single photo of a collage of the team’s facial features.

McDonald’s this week will unveil new packaging featuring the faces and passions of everyday people who were selected as part of a global promotion last year.