Q&As

Thomson Reuters is using direct mail to creatively engage tax professionals and start conversations.

The ability to easily make returns plays a huge part in where online shoppers
decide to spend their ecommerce dollars, according to a new report from UPS.

Frito-Lay is back with its Snackable Notes Variety Packs so parents can send kids
back to school this fall with a handwritten note on the packaging.

Direct mail can be an expensive channel, but when done right it drives
significant engagement at multiple points in the marketing funnel.

Despite all the conversations, insights and education around
marketing to women, some brands still don’t get it.

You will have to give up some control over your Facebook campaigns after Sept. 1,
but with there are elements of CBO that can work to your advantage.

A Forrester report found companies with superior customer experience outperform
laggards. But companies often think their CX is better than customers do.

Hard work to develop solid measurement tactics combined with people power
has landed Bacardi in the top echelon of Masters of Measurement marketers.

Global Brand Management VP Mara Downing shares the marketing
secrets behind the PGA Tour’s John Deere Classic.

Chief Marketer recently chatted with Qualcomm CMO Penny Baldwin to discuss
how the telecommunications equipment maker is leading the 5G charge.