Q&As
-
Acquisition
How Tech Companies Are Remaining Connected to Clients With Live Events On Pause
Some tech companies are getting creative with their approaches to engaging clients without events.
-
Data & Analytics
Data on Digital Creative, Media Consumption and Consumer Confidence During Covid-19 Crisis
A look at analysis and surveys from Nielsen, Disqo and Pattern89 related to consumer behavioral shifts during the crisis.
-
Acquisition
Communications Strategies for Marketers During the Coronavirus Pandemic
Tips for marketers and PR professionals crafting messages to their audiences during this time of uncertainty.
-
Acquisition
Third Draft of CCPA Regulations Indicates Changes to Privacy Legislation
A just-released, third version of the California attorney general’s draft regulations alters the CCPA once again.
-
Acquisition
Four Insights for Marketers Considering All-Digital Events Amidst Coronavirus Impact
Considerations for marketers pivoting to digital events as a result of Covid-19.
-
ROI | Metrics
CFOs: The Marketer’s Key to the C-Suite
Three key steps to developing a successful relationship with your CFO.
-
Acquisition
Content Consumption and Production Trends for B2B Marketers
Content consumption and production trends for B2B marketers to consider.
-
Acquisition
Marketers on Fire: John Burke, Global CMO at Bacardi
We spoke with Bacardi global CMO John Burke about his three-part marketing restructure, the brand’s “Back to the Bar” consumer intelligence initiative and its nimble go-to-market strategy.
-
Acquisition
Brands on Fire: Rothy’s
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.
-
Digital
How Presidential Candidates Used Social Media and Political Advertising Ahead of Super Tuesday
Candidates embraced marketing approaches with differing social media and paid advertising strategies.
