Q&As
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Acquisition
Marketers on Fire: General Mills’ Brad Hiranaga, Chief Brand Officer, North America
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
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Digital
Five Trends in Video Creative on YouTube in New COVID-19 Normal
Five trends in video creative popping right now on YouTube.
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Acquisition
Brands Turn to Influencer Marketing and Repackaged Content During Pandemic
Brands have been getting creative through repurposing content, using stock imagery and leaning on influencers for content creation.
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Acquisition
Chaco Footwear Retools Promotional Marketing Programs for the COVID-19 Era
How Chaco Footwear adapted its experiential programs with cause marketing, social media takeovers and digital engagement.
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Acquisition
Adobe Summit: Six Digital Marketing Trends Impacting Business in 2020
Marketing trends influencing business in 2020 according to executives at Persado and Adobe.
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Acquisition
U.S. Consumer Sentiment and Behavior Shifts During Coronavirus
Despite being somewhat optimistic, 46 percent of U.S. consumers plan to reduce their spending over the next two weeks.
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Acquisition
Avoiding Marketing Communications Fails in COVID-19 Era
Brands must focus on adding value to consumers and ensure creative is adapted to reflect the crisis.
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Acquisition
SmileDirectClub, Nested Bean Offer Six Insights on Direct-to-Consumer Marketing
Six insights about D2C marketing culled from interviews with marketers at SmileDirectClub and Nested Bean.
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Acquisition
Jones Soda Pivots to Esports Marketing During COVID-19 Fallout
Esports and gaming tournaments are continuing online. Here’s how one brand pivoted to esports marketing.
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Technology
Tips for Marketing Teams Working From Home
Essential tips for marketers working from home—from managing teams to video conferencing.