Q&As

Lessons learned for B2B marketers to consider when taking an in-person event online.

Facebook and Pinterest are providing more tools for marketers to facilitate product marketing online.

How consumer tech brands are marketing to customers with brand-focused messaging and enhanced ecommerce.

Jameson is holding virtual happy hours, cocktail classes and sponsoring live-streamed events during the pandemic.

New and overlooked social media features for B2B marketers to consider.

Media brands are engaging Gen Z audiences during COVID-19 with talent-led social campaigns and messaging.

Gaming is thriving during the COVID-19 pandemic, but marketers advertising to this group must be careful not to interrupt the experience.

Online spirits community Flaviar and WhistlePig whiskey create an interactive, virtual blending experience.

Payment provider Klarna launched a virtual drag brunch series to help support the drag community during COVID-19.

Employing a test-and-learn methodology is a table stake for marketers, according to Sachin Puri, Vice President of Growth Marketing at McAfee.