Q&As

The Facebook boycott for its policy toward hate speech has inspired other brands, like Pernod Ricard, to take a more proactive approach.

How IBM and Facebook pivoted major global events to all-virtual summits utilizing disparate approaches.

Companies should examine their martech stacks in order to determine potential cost savings.

Shapermint CMO Massimiliano Tirocchi on the brand’s unique success during quarantine, his approach to paid social media and customer acquisition.

How companies can use social platforms to communicate with customers during the pandemic.

A growing number of brands have paused advertising spend on Facebook at least for the month July in support of the #StopHateForProfit campaign.

Digital platforms showcased their ad products at IAB’s virtual NewFront week.

Peruse Event Marketer’s 2020 Ex Awards list, an annual recognition program for experiential marketing.

The do’s and don’ts of a public rebrand.

How NerdWallet has marketed to consumers during COVID-19, continued growth and employed a performance approach to brand marketing.