Q&As
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MarTech
Brands Boycott Facebook for Policies Toward Hate Speech
A growing number of brands have paused advertising spend on Facebook at least for the month July in support of the #StopHateForProfit campaign.
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Data & Analytics
TikTok, Roku, Snap: Highlights From the 2020 Newfronts
Digital platforms showcased their ad products at IAB’s virtual NewFront week.
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Demand Gen
The Best B2B and B2C Experiential Campaigns of the Year
Peruse Event Marketer’s 2020 Ex Awards list, an annual recognition program for experiential marketing.
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Demand Gen
Aunt Jemima and Uncle Ben’s Make a Statement: Rebrand Considerations for Marketers
The do’s and don’ts of a public rebrand.
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Agencies
NerdWallet CMO on Brand Building During the COVID-19 Pandemic
How NerdWallet has marketed to consumers during COVID-19, continued growth and employed a performance approach to brand marketing.
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Acquisition
Walmart Partners With Shopify to Give SMBs Access to Marketplace
In an effort to woo small- and medium-sized businesses, Walmart has partnered with ecommerce platform Shopify.
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Acquisition
IAB Survey: Connected TV Advertising and Navigating Uncertainty of 2020 Upfront
Digital advertising is rising, but upfronts are unpredictable. Here are several steps marketers can take to navigate the murky waters.
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Digital
Special Report: How Brands Are Enhancing Their Digital Infrastructure for Ecommerce
How General Mills and BACARDI are increasing their ecommerce efforts–plus four key trends.
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Events
Veritas Technologies Converts Annual Global Sales Meeting to a Virtual Event
How the security software company created a live event with energy–despite the remote viewership.
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Acquisition
Cross-Cultural Marketing in a Pandemic: Key Tenets for Business Leaders
An organization’s response to protests against systemic racism coupled with the pandemic requires marketers to examine the key tenets of cross-cultural marketing.
