Q&As

Following are examples of how Mars’ candy brands are communicating with consumers during the pandemic.

Getting creative with engagement tactics was the differentiating factor for Cisco Live’s virtual event pivot.

Nielsen is stepping in with a new digital measurement methodology that will work with first-party data sets and comply with regulations like CCPA.

Chief Marketer surveyed our readership for insights on how the pandemic has affected marketing strategies in 2020 and beyond.

With COVID-19 cases rising, marketers are having to adjust their advertising spend once again.

For B2B marketers, the adoption of digital communications has accelerated during the pandemic.

Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.

Following are several strategies employed by brands during lockdown.

The content streaming market is getting crowded: The latest is NBCU’s Peacock.

Virtual trade booth experiences from Alibaba Group, Fitbit, Gigabyte and Power Integrations.