Q&As
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MarTech
Special Report: Creating a Consistent Brand Experience During COVID-19
In the era of socially-distanced sales and marketing, smart document organization and automation can drive productivity, compliance and collaboration.
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Social
How Mars’ Candy Brands Have Engaged Consumers on Social During the Pandemic
Following are examples of how Mars’ candy brands are communicating with consumers during the pandemic.
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Demand Gen
Cisco Live Event Goes Virtual With Creative Attendee Engagement
Getting creative with engagement tactics was the differentiating factor for Cisco Live’s virtual event pivot.
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Digital
Nielsen Announces Plans to Adapt Measurement Methodology for Cookie-Less Future
Nielsen is stepping in with a new digital measurement methodology that will work with first-party data sets and comply with regulations like CCPA.
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Acquisition
Chief Marketer’s 2020 COVID-19 Marketing Outlook Report
Chief Marketer surveyed our readership for insights on how the pandemic has affected marketing strategies in 2020 and beyond.
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Acquisition
Brand Marketing Strategies Are Shifting (Again) During the Pandemic
With COVID-19 cases rising, marketers are having to adjust their advertising spend once again.
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Acquisition
How B2B Marketers Are Embracing Digital During the Pandemic
For B2B marketers, the adoption of digital communications has accelerated during the pandemic.
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Acquisition
Marketers on Fire: SAP Global CMO Alicia Tillman
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
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Demand Gen
Consumer Engagement Strategies for Brands in the Era of Social Distancing
Following are several strategies employed by brands during lockdown.
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Acquisition
NBCUniversal’s Peacock AVOD Service Launches Amid Pandemic Streaming Boom
The content streaming market is getting crowded: The latest is NBCU’s Peacock.
