Q&As

Chief Marketer surveyed our readership for insights on how the pandemic has affected marketing strategies in 2020 and beyond.

With COVID-19 cases rising, marketers are having to adjust their advertising spend once again.

For B2B marketers, the adoption of digital communications has accelerated during the pandemic.

Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.

Following are several strategies employed by brands during lockdown.

The content streaming market is getting crowded: The latest is NBCU’s Peacock.

Virtual trade booth experiences from Alibaba Group, Fitbit, Gigabyte and Power Integrations.

Seventy-three percent of CMOs expect the negative impact of the pandemic to be short-lived–but the rest of the C-suite doesn’t necessarily agree.

TikTok hopes that optimized targeting methods will help SMBs gain exposure with new audiences.

Mastercard offered up an array of free digital events on its social and digital platforms open to the general public.