Q&As

The content streaming market is getting crowded: The latest is NBCU’s Peacock.

Virtual trade booth experiences from Alibaba Group, Fitbit, Gigabyte and Power Integrations.

Seventy-three percent of CMOs expect the negative impact of the pandemic to be short-lived–but the rest of the C-suite doesn’t necessarily agree.

TikTok hopes that optimized targeting methods will help SMBs gain exposure with new audiences.

Mastercard offered up an array of free digital events on its social and digital platforms open to the general public.

The Facebook boycott for its policy toward hate speech has inspired other brands, like Pernod Ricard, to take a more proactive approach.

How IBM and Facebook pivoted major global events to all-virtual summits utilizing disparate approaches.

Companies should examine their martech stacks in order to determine potential cost savings.

Shapermint CMO Massimiliano Tirocchi on the brand’s unique success during quarantine, his approach to paid social media and customer acquisition.

How companies can use social platforms to communicate with customers during the pandemic.