Q&As
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Acquisition
Hennessy Celebrates Lunar New Year With Virtual Music-Themed Event
The cognac brand staged a virtual charity event last month celebrating the Lunar New Year. Here’s what was entailed.
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Digital
Voya Financial Makes Business Case for Marketing to People With Disabilities and Special Needs
How Voya Financial is supporting individuals with disabilities and special needs both within the organization and externally through its marketing initiatives and financial solutions.
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Demand Gen
Team Liquid and Alienware Mark Partnership Renewal With Livestreamed Events
To celebrate the continued partnership between Team Liquid and Alienware, the two brands hosted a pair of virtual events for fans on Jan. 26 and Jan. 27.
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Data & Analytics
Virginia Introduces New Privacy Legislation With Consumer Data Protection Act
Virginia is poised to join California in creating its own data privacy law. Here’s what marketers need to know about the bill.
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Engagement
Influencer Marketing During COVID: Strategies From Pernod Ricard, Turner and Ally Financial
How Pernod Ricard, Turner Networks and Ally Financial have incorporated influencers into their marketing strategies in more significant ways while in-person engagements have been limited.
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Demand Gen
Brands on Fire: Budweiser
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.
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MarTech
How AI Can Enhance Email Marketing Campaigns
Automation and AI technology can enhance email marketing campaigns through personalized messaging, market segmentation and retargeting.
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Social
Clubhouse App: What Brands Need to Know
If you’ve managed to score an invite to the club, here are a few tips for tackling the new social craze.
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Digital
Tips for Evaluating Alternative Solutions to Third-Party Cookies
Following are ways in which marketers can evaluate emerging alternatives to third-party cookies.
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Digital
Marketers on Fire: Hennessy U.S. SVP Jasmin Allen
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.