Q&As

Insights from chief marketing officers Amy Summy of Labcorp, John Sheldon of SmileDirectClub and Lisa Stockmon of Banfield Pet Hospital.

How the company transitioned to a points-based loyalty offering for customers.

Hendrick’s Gin’s multisensory, underwater spa experience in New York City featured plenty of the peculiar.

We spoke with Amy Summy, Labcorp’s first CMO, about its new campaign, how its purpose has evolved and the company’s strategy for growth.

A recent brand activation from Kind Snacks expected 500 attendees for its secret farmers market pop-up. Here’s what happened when 8,000 showed up.

How the brand is converting customers with smarter data management.

We spoke with Light + Fit about the program and the brand’s mission, acquisition strategy, marketing shifts resulting from the pandemic, and more.

Stephanie Gutnik, Yahoo’s Global Head of Digital Out Of Home, dishes on the latest trends in DOOH advertising.

How FreshDirect is leveraging real-time weather data to inform ad creative for a new digital-out-of-home (DOOH) campaign.

A look at a new subset of influencers defying ageist stereotypes and taking social media by storm.