Q&As - Chief Marketer

Marketers on Fire: Hinge CMO Talks ‘No Ordinary Love’ Campaign and Gen Z Marketing

We spoke with Hinge CMO Jackie Jantos about the campaign’s marketing goals, the return of romance literature and BookTok, working with creators on social and more.

Technology

Colgate-Palmolive’s Remains Focused on Testing First-Party Data Strategies

Despite Google’s announcement decision to scrap third-party cookie deprecation, Colgate-Palmolive continues to test and invest in first-party data strategies.

Technology

The Future of Grocery Shopping: 3 Ways Marketing Technology Can Optimize Sales

Ways that technology can help brands and retail marketers maximize findings from recent shopper marketing research.

Data Driven ROI

The State of Marketing Collaboration: 5 Habits and Capabilities of Successful Marketers

Five key habits shared by marketers who are driving results for themselves, their teams and their organizations.

Technology

Topic Authority Rules SEO—Here’s How You Build It

How to think about topic authority in SEO, the most important rankings factor of 2024.

MarTech

4 Questions to Ensure Your MarTech Stack Delivers

If you suspect your customer acquisition tech stack isn’t serving you well, ask yourself these questions to get started on building a stack that works.

Video Marketing

Brands on Fire: Citi’s Head of Enterprise Marketing and Brand Engagement Talks Paralympics Sponsorship

We spoke with the marketing head about the inspiration behind the Games’ “What Happened?” campaign and the strategic business goals of Citi’s involvement.