Q&As

We spoke with the marketing head about the inspiration behind the Games’ “What Happened?” campaign and the strategic business goals of Citi’s involvement.

Details from U.S. District Court Judge Amit Mehta’s 286-page antitrust ruling against Google that form the basis of his argument.

Six boxes to check to deliver video/CTV ads that cut through the noise and connect with customers.

Michael Barclay, Executive Vice President of Experiential, talks 30 years of Essence Fest, new festival features, community engagement and more.

Katie Paine, CEO of Paine Publishing, discusses the latest challenges, tactics and tools for measuring and evaluating reputation.

It may be challenging to satisfy every buyer, but good customer service helps a brand keep its promises and increases trust. Here are some ways to build trust with your target audience.

Brittany Norris, Marketing Director of Hard Seltzers at Molson Coors, discusses the inspiration and marketing strategy behind the activation.

Neil Cameron, Head of Canadian Agency Partnerships at TikTok, outlines “six universal truths” for creating compelling, short-form video on the platform.

GenAI can fuel creative, but it’s also a valuable resource for businesses to generate data-driven insights and enhance customer engagement.

Even marketers who have been dabbling in video for years will be wise to learn the current best practices for video production. Here are the basics.