Q&As
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Digital
SoundCloud, Meta and Origins Brand Experiences at Miami Art Week
Three imaginative brand experiences from Miami Art Week.
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Engagement
DIAGEO North America’s SVP of Whiskies on Entering the World of Web3 Experiences
How Johnnie Walker has entered into the realm of Web3 experiences and digital creator collaborations.
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Technology
Cosmetics Brand Laura Mercier Enters the Metaverse With ‘World of Beauty’
How one beauty brand is approaching the metaverse.
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Digital
Marketers on Fire: Esprit Global Chief Brand Officer Ana Andjelic
We spoke with Andjelic about her vision and strategy for the brand’s comeback, the art and science of global brand-building and what it takes to succeed as a modern CMO.
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Social
Chief Marketer and Event Marketer Present the Winners of the 2022 Top Women in Marketing
The editors of Chief Marketer and Event Marketer are pleased to announce the winners of the 2022 Top Women in Marketing Awards.
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Social
Brands on Fire: e.l.f. Beauty
Chief Marketer spoke with the digital chief about the benefits of loyalty programs, managing personalization at scale and keeping up with the speed of digital.
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Social
Three Tips for Social Media Marketers Managing a Boost in Holiday Traffic
Three ways brands can capitalize on–and prepare for–an increase in social media traffic during the holidays.
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Data Driven ROI
Securing Funding for Martech Solutions: Three Ways to Approach Your CFO
Three key insights for marketing leaders who are seeking approval of technology investments.
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Acquisition
Marketers on Fire: Homedics CMO Kristen D’Arcy
We spoke with D’Arcy about lessons learned from previous marketing roles, the rise of influencer marketing, trends to follow in the D2C world and more.
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Engagement
Coca-Cola’s FIFA World Cup Trophy Tour Travels to 51 Countries for Soccer Fans
Coca-Cola’s FIFA World Cup experiential campaign had a singular focus: bring people together through simple moments of connection—globally.
