Q&As
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MarTech
Five Ways to Use ChatGPT to Improve Marketing and Sales Strategies
How marketers can tap the generative AI tool to improve their businesses.
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Engagement
Brands on Fire: Meta’s Global Experiential Lead on Cannes Lions SuperStudio Activation
Our conversation with Damien Baines about Meta’s strategic marketing goals at Cannes Lions, the origins of the SuperStudio activation and much more.
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Technology
Last Mile Marketing: Three Considerations for Campaign Communications in the Physical Realm
Three ways to approach last mile marketing to increase effectiveness.
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Digital
Visible Connects Generations of Pride in 1970s-Themed Game Show ‘No Straight Answers’
We spoke with Verizon Value CMO Cheryl Gresham about the inspiration behind the campaign and how it’s expanding reach behind its typical target market.
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MarTech
INFOGRAPHIC: 48% of Martech Budgets Have Increased in the Last Six Months
The results of Chief Marketer’s latest Pulse Survey.
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Digital
Creating an Ecommerce Marketing Strategy in Seven Steps
Seven steps to creating realistic campaign objectives for ecommerce marketing.
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Digital
Corona’s Test-and-Learn Metaverse Strategy for Its Virtual Golf Clubhouse
A look at Corona’s virtual golf clubhouse activation ahead of the U.S. Open Golf Championship.
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Digital
Salesforce Incorporates Generative AI Into Marketing and Commerce Clouds
Salesforce unveiled a series of new features that incorporate generative AI technology into its marketing and commerce clouds.
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Social
PepsiCo Teams Up With TikTok’s Keith Lee to Support ‘Restaurant Royalty’ Black-Owned Businesses
A chat with PepsiCo Global Foodservice CMO Scott Finlow about the program’s next generation.
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Mobile
Marketing-Friendly Features From Apple That Boost Engagement
Features from Apple that can actually boost brand engagement rather than hinder it.
