Q&As - Chief Marketer

Marketers on Fire: Anywhere Real Estate CMO on B2C Marketing, Emotional Motivators and Courting Latino Buyers

We spoke with Esther-Mireya Tejeda about transforming the consumer experience within the real estate industry, emotional segmentation, marketing to Latino buyers, and more.

Agencies

Klarna CMO on Retail Media Networks, Customer Retention, Marketing Tools and Shopper Trends

Klarna’s CMO discusses retail media, consumer trends, retention strategies, and more.

ROI | Metrics

Strategies for Measuring the Impact and Success of Purpose-Driven Campaigns

How purpose-driven brands can approach a measurement paradigm while establishing industry standards.

Loyalty Marketing

Peet’s Coffee Brand VP on Leveraging Consumer ‘Disloyalty’ and an Appreciation for Craft

Our chat with Jessica Buttimer about the campaign’s strategy, core objectives, distribution channels, technical feats and challenges, as well as the brand’s ideas for next year.

Engagement

10 B2B Event Production Strategies From INBOUND 2023

A tour of stand out event marketing strategies at the annual INBOUND conference.

Technology

Three Ways Marketing and PR Pros Can Collaborate on AI-Driven Communication

How marketing and PR can work together on integrated, AI-driven strategies.

Digital

Brands on Fire: SheaMoisture CMO Dishes on ‘Black Men Love’ Digital Content Series

We spoke with Mitchell about the campaign’s genesis, inspiration, partnerships and experiential components, plus the positive growth trajectory of SheaMoisture Men in recent years.