Q&As
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Agencies
Court Them Early and Well
IT IS THE few hushed moments after the birth of a new baby. The parents, their happiness sharp and perfect as a crystal in the snow, examine the mysterious
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Agencies
The Upper Fringe
SPENCER Brown thinks he might be the third president of The Tyee Group, the Portland, OR DRTV agency. But then again, he might be the fifth.”The company
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Agencies
Personal Trainers
PERSONAL TRAINERS are developing new market niches for physical exercise instruction. And a mass market is emerging too, as trainers no longer serve only
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Agencies
Account-Specific Spotlight: Buffalo
Buffalo is big on food. The western New York market ranks fourth in the nation in all-commodity dollar volume. It ranks No. 1 among supermarkets offering
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Agencies
One-to-One Lite
The latest word from Don Peppers and Martha Rogers is that you don’t have to overhaul your company from the boardroom to the mailroom to get into one-to-one
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Agencies
Cut, Style and Sell
Vain was merely Seattle’s most happening hair salon a year ago. Now, founder and president Victoria Thomas Gentry has a sprouting consumer and business-to-business
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Agencies
Not Ready for Prime Time
DRTV spot produced by People for the Ethical Treatment of Animals (PETA) promoting vegetarianism was rejected by all of the Big Four television networks
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Agencies
Me Llamo Tinky Winky
The itsy bitsy Entertainment Company of New York City and U.K.-based Ragdoll Productions have agreed to launch the wildly popular Teletubbies TV series
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Agencies
Account-Specific Spotlight: Buffalo
Buffalo is big on food. The upstate New York market ranks fourth in the nation in all-commodity dollar volume. It ranks No. 1 among supermarkets offering