Q&As
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Acquisition
Bloopers, Bombs and Downright Dumb Marketing from 2016
Grab a cup of coffee—a spiked eggnog might be more appropriate for this lineup of marketing bloopers—sit back and be reminded of what NOT to do in 2017.
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Agencies
Being Present: The Greatest Gift
Because when we’re all —clients and agencies alike—more easily stimulated than satisfied, being present … is the greatest gift.
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Agencies
5 New Agency Positions Emerge
The digital landscape is upending mastheads. Here are five new agency positions that have come on board over the last few years.
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Agencies
The Great Debate Over Spec Work
The controversy over spec work is raging. Here’s a deep dive into all sides of the issue, including tips for marketers when asking for creative spec work.
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Acquisition
Jolly Green Giant Emerges from Retirement with a $30 Million Budget
The Jolly Green Giant is being reimagined in a suspenseful and mysterious marketing campaign to appeal to kids.
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Agencies
Peer Productivity Hacks to Take You Away!
Five marketers share productivity hacks to manage, not only their stress, but the pressure their employees are under as well.
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Acquisition
Top 10 Marketing Predictions for 2017: CMO.com
2017 marketing predictions will keep marketers very busy next year adapting to the vast technological changes and marketing disruptions we experienced.
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Acquisition
10 Major Changes Aimed at Agencies
Ten Forbes Agency Council members have predicted 10 major changes that will impact agency work on a daily basis within the next five years.
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Acquisition
Jack Morton’s Bruce Henderson on 2016 Hits and What’s Up for 2017
Bruce Henderson, Jack Morton’s CCO, on marketing concerns, budgets and the big marketing story of 2016, among other topics.
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Agencies
Millennial Marketers Disrupt Balance of Marketing Power
Millennial Marketers are defining a new and successful marketing world order that is digital centric, social-first, and driven by video.