Q&As

A look at B2B integrated marketing and communications challenges in the coming year amid uncertain economic times.

The honorees for the Chief Marketer 2023 Top Women in Marketing Awards have been revealed.

A shift from traditional TV viewing to digital presents an opportunity for marketers to reach new audiences through the connected TV market.

CTV advertising offers a range of benefits to B2B marketers and expands their capability to reach and engage with their target audience, removing it from the silo of business hours.

We spoke with Gatorade’s Anuj Bhasin about the brand’s marketing approach toward Gen Z, personalization, influencer marketing and more.

Two CMOs with PR backgrounds discuss the convergence of PR and marketing, how their earlier roles in communications benefitted their careers, and what PR pros and marketers with C-suite aspirations should be focusing on.

Strategies for addressing rising CPMs for advertising campaigns and intensified competition to reach audiences through paid media.

How several brand and agency experts are leveraging AI for marketing purposes a year after its debut.

We spoke with Nespresso Marketing VP Jessica Padula about the brand’s approach to Gen Z targeting.

CM sister pub PRNEWS announced its fourth annual Agency Elite Top 100 earlier this week, which highlights the most innovative PR, marketing and communications firms in the business.