Q&As
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Agencies
Agency Trust Hurt by Millennial Job-Hoppers
Millennials are job-hoppers; always on the lookout for the next big gig. However, there are some fixes to this problem. Here’s what you need to know.
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Agencies
Hilton, Prudential, Xerox, Nestlé Waters Discuss Martech Challenges
Marketing execs discussed martech challenges—investing; how they determine which tools are most effective; and the role of data and content.
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Agencies
What to do When Your Creative Confidence Takes a Tumble
These four exercises can put you back on the track to creative confidence.
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Acquisition
Get the Scoop in Chief Marketer’s Super Book
Check out the digital edition of Chief Marketer’s annual Super Book, featuring the PRO Awards, Top Shops and more!
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Acquisition
7 Places to Put Your Marketing Dollars This Year
Seven members of Forbes Agency Council each offer one suggestion for where they think clients should put their marketing dollars this year.
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Agencies
6 Phrases Sure to Damage Client Relationships
These seemingly harmless phrases can hurt your credibility or judgment and ultimately your client relationships.
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Agencies
CMOs Don’t Get Support from the Corner Office
This infographic lays out findings of the CMO Council’s research and delves into the evolution of the strategic CMO.
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Agencies
Forbes 2017 “30 Under 30” is Out
For the sixth year in a row, Forbes has revealed its 30 Under 30 2017, a hot-shot collection of young marketing and advertising innovators.
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Acquisition
6 Ways to Remain Competitive with Millennial Marketers
Marketers who have been around for awhile—you know who you are—need to dissect and adopt strategies that are working for the new breed of Millennial Marketers who view the industry—and their work—through a digitally native lens.
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Acquisition
The Most Intriguing 2016 Marketing Campaigns
These 2016 marketing campaigns were experimental, partnered with causes, deployed live video and were all framed by clear consumer insights and smart data.