Q&As

Takeaways for PR and marketing professionals from United Airlines’ Executive Vice President of Communications and Advertising, Josh Earnest.

How will B2B marketing adapt to the GenAI craze in 2024? Here are three predictions.

Google announced Tracking Protection, a new browser feature that will be active on Jan. 4 for a randomly selected group of Chrome users.

Highlights from our conversation with Smirnoff’s Senior Global Vice President, Stephanie Jacoby, about the brand’s latest global marketing campaign.

A look at B2B integrated marketing and communications challenges in the coming year amid uncertain economic times.

The honorees for the Chief Marketer 2023 Top Women in Marketing Awards have been revealed.

A shift from traditional TV viewing to digital presents an opportunity for marketers to reach new audiences through the connected TV market.

CTV advertising offers a range of benefits to B2B marketers and expands their capability to reach and engage with their target audience, removing it from the silo of business hours.

We spoke with Gatorade’s Anuj Bhasin about the brand’s marketing approach toward Gen Z, personalization, influencer marketing and more.

Two CMOs with PR backgrounds discuss the convergence of PR and marketing, how their earlier roles in communications benefitted their careers, and what PR pros and marketers with C-suite aspirations should be focusing on.