Q&As

What’s the hot new medium for marketers? Direct mail. Spending on the old workhorse will grow by 7.5% this year, according to a white paper released by Winterberry Group.

Humana deserves a lot of credit for setting up a call center to serve elderly customers. All well and good. But I have one question. Has Humana thought of hiring seniors themselves to work in the call center?

The popular candy bar, Nestlé Crunch, has headlined a special TV show tied to its long-term NBA partnership. The sponsored broadcast marks the first for an NBA sponsor. The Nestlé Crunch Hot Shots Camp aired yesterday on NBA TV but footage can also be …

Fuji Photo Film USA is focusing on customers at places where picture taking is a national pastime: America’s zoos. Beginning this week, the company set up booths at 11 zoos across the country, each themed to tie into Halloween celebrations at the …

Domino’s Pizza has beefed up its pizza line-up with a new flavor— Steak Fanatic Pizza— a host of promotions to match the product. The Ann Arbor, MI-based company rolled out the Steak Fanatic Pizza last month to extend its pizza offerings to consumers. …

DreamWorks Animation and Aardman Animation have launched a promotional and licensing program to support the Oct. 7 release of Wallace & GromitThe Curse of the Were-Rabbit. Burger King Corp. this week began rolling out eight collectible Wallace …

Intel Corp. is sponsoring an online film contest to support its home-entertainment technology. The Intel Indies Film Contest asks entrants to submit a short film that shows what they’d do with a magic wand. Grand prize is $25,000, as well as $20,000 …

ValueAct Capital, a once-rebuffed Acxiom takeover candidate, is making another run at the Little Rock, AR-based data firm. This time, however, ValueAct is coming at Acxiom with a potential CEO candidate and two potential board members well versed in the information industry, along with nearly 11% of Acxiom

Mcdonald’s Corp. today kicks off its newest version of its Monopoly game promising consumers a chance to win bigger and better prizes on- and offline touting more than $200 million in prizes with Best Buy and Hasbro as returning sponsors. The latest …

Court TV is giving consumers a sneak peak into their future via a psychic reading stunt this week to help drive tune-in for the third season of Psychic Detectives. Consumers can get a free psychic reading from 50 psychics as part of the …