Q&As
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Agencies
Tax Collector Blasts Mortgage Mailings
A Florida tax collector has warned taxpayers to be wary of a direct mailing urging them to refinance their homes to pay delinquent taxes.
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Agencies
Shoppers Warned of Tax Refund and Other ID Theft Scams
Consumers were warned on Friday to beware of identity theft scams, including bogus tax refund notices, during the holiday season.
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Agencies
Research: Women Say, Keep Those Catalogs Coming!
The holiday season is upon us, full throttle, and although 2005 is already a vague memory in the futuristic minds of channel marketers focusing on summer 2006, the “Shopping Methods & Mindsets” study from Frank About Women reveals some intriguing insights on what marketers are doing right – and where they can improve.
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Agencies
Shoe Retailer DSW Settles FTC Data Protection Charges
DSW Inc., a footwear vendor which lost control of financial information for more than 1.4 million customers, has been ordered by the Federal Trade Commission to establish and maintain a comprehensive information security program that includes administrative, technical, and physical safeguards.
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Agencies
Battlefield Utah
ALL EYES IN THE WORLD OF commercial e-mail are on the Free Speech Coalition, a trade group for online pornographers, as it takes the state of Utah to
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Agencies
Contention Over Cookies
BROWSER COOKIES MAY HAVE outlived their usefulness as Web metrics tools. And their high deletion rates should lead Internet engineers to create new technologies
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Agencies
DMA Blows Another Chance to Defend Industry
LESS THAN A WEEK AFTER Direct Marketing Association president John Greco vowed in his keynote speech at DMA05 in Atlanta that the association would strive
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Agencies
The Trinity
The best thing about DMA05 for me was the Hall of Fame selections. For once, the DMA got it just right. Take Boardroom founder Marty Edelston. He’s a