Q&As

Subway Restaurants are teaming up with Discovery Kids to launch a new marketing and ad campaign for 2006 The promotion, which kicks off in January, will highlight the Discovery Kids series Endurance, featuring Discovery Kids branded premiums at …

Reebok International has formed a multi-year deal with Latin music recording artist Daddy Yankee. The deal includes a signature collection of athletic footwear, apparel and accessories called DY. The products will launch next spring at athletic …

In the old days, when Prince Ivan needed a magical gizmo to defeat an ogre or a giant, he went over the bridge and through the woods to visit Baba Yaga, a witch whose house danced a slow mazurka on three chicken legs.

The purchase of a $10 hand-crafted beaded single-strand necklace could provide the beader, a woman living in poverty in Uganda, with the rent for one month.

Third quarter numbers aren’t so good. What’s new? Except for once again, ‘tis the season to panic.

Click fraud is a challenging problem for small direct marketers, but not as big a problem as the press has made out. Understanding what click fraud is, how to identify it and how to address it is key.

More consumers struggling to find perfect gifts are choosing gift cards to end their shopping woes, according to a new survey. And more cards in 2005 are decked out with all kinds of bells and whistles to catch the passing eye, in what one consultant termed as the “war of the gift cards.”

Harrah’s Entertainment has no plans to follow up with Total Rewards loyalty members, but is reviewing its promotional procedures following an estimated $5.8 million error with a local direct-mail coupon.

Tetley Canada has launched a Web site that features a music lounge and special promotions for members as part of its customer relationship management strategy. To create the site, called The Tetley Music Lounge, the tea brand partnered with FUSE …

Truth, the American Legacy Foundation’s national youth smoking prevention campaign, is out with a new TV campaign where the filming of the ads are events in among themselves. In New York City, cowboys rode cows, instead of horses, down Wall Street as …