In the old days, when Prince Ivan needed a magical gizmo to defeat an ogre or a giant, he went over the bridge and through the woods to visit Baba Yaga, a witch whose house danced a slow mazurka on three chicken legs.
These days, Prince Ivan can spare himself the hike. He can go online and order a potion or a hand-made magical candle from such companies as Witch and Famous, http://www.witchandfamous.com.
Matthew Sawicki founded the “occultique” less than a year ago. Right now he offers custom-blended oils and incense as well as hand-carved spell candles. Orders are based on the spell or result the customer wishes to achieve: love or luck; money or success; healing or protection.
A hand-carved candle with a customized spell costs $30, plus $5 for shipping and handling. To order, a customer not only has to select the sort of spell he or she wants, but include relevant information in formulating and casting the spell.
The example Sawicki provides on his Web site runs: “I am ordering the “Catch a New Love Candle”, for myself and I am a Scorpio. Please also include the Second Seal of Venus and the First Seal of the Sun.”
The candles are created by Lady Rhea of the New York Coven of Witches, whose book, The Enchanted Candle: Crafting and Casting Magickal Light, includes illustrations by Sawicki, credited as Lord Apollo, his Wiccan name.
Orders can take up to six weeks to fill. In addition to the usual caveats, Witch and Famous includes that it “sells all products as curios only! We are not responsible for your outcomes or the effectiveness of our products! Magick likes in you