Q&As

Burger King Corp. is rolling out a new burger to feed king-sized appetites, the Triple Whopper with cheese sandwich, to help generate buzz over Universal Picture’s new film King Kong. The new burger includes three beef patties, American cheese …

Jeep is spattering a little mud on mobile phones. The DaimlerChrysler division this week launched a branded TV channel that plays on mobile phones. Jeep runs episodes of its Web-based serial “We Are the Mudds,” featuring a mud-spattered family and their …

Paramount Pictures has landed a deal to buy DreamWorks SKG for $1.6 billion in cash and debt, according to news reports. The Viacom-owned studio will pay about $774 million in cash. The reminder of the purchase price is the assumption of debt, news …

The National Basketball Association and Sirius Satellite Radio have partnered in a multi-year deal to make Sirius an official NBA marketing partner. The agreement expands an existing broadcast arrangement between the two. Their original deal, struck in …

When T-Mobile signed actress Catherine Zeta-Jones as its spokesperson, it gave her unlimited service and an armload of devices, offering her every opportunity to use the products, both in public and in private. The deal included language that she would …

Procter & Gamble is adding music downloads to its monthly newsletter and Web site, Home Made Simple. The e-mail newsletter this month adds a feature called “Julie’s Jukebox” that lets readers download songs for 99 cents each. Monthly “showcases” will …

White Hen Pantry convenience stores offer Chicagoans one-stop shopping for gift cards this season.

A critical element of predictive loyalty metrics is their ability to measure the direction and velocity of consumer values 12-18 months in advance. With that in mind, here are five key trends that I predict will determine the difference between success and failure for brands and marketers for 2006

Panasonic is out with a game of mystery that revolves around its TV ads showing a funeral procession with a mysterious woman walking behind a hearse wearing dark sunglasses and a bright red dress under a black coat. Players go to Panasonic.com to find …

NBC is giving fans of the comedy show The Office a chance to join in the show’s Christmas party by voting for their favorite company Christmas photo.