Q&As

Companies are looking for those one-of-a-kind premiums to help reinforce their brand message. And for some, premiums translate into gifts of live snakes, rubber-scented candles and plastic cockroaches. In a survey this year, The Creative Group, a Menlo …

Canadian Consumers Catching on to Gift Card Popularity The popularity of gift cards is transcending geographic borders as more Canadian consumers are buying electronic gifts cards. According to the survey by First Data Prepaid Services’ ValueLink unit, …

Loyalty marketing firm Rewards Network named Christopher Locke senior VP-CFO. Locke replaced Kenneth Posner, who resigned from Chicago-based Rewards Network earlier this month. Locke had been senior VP-business planning, analysis and assurance since …

Massive, Inc. has teamed up with THQ to add its video game titles to Massive’s video game advertising network. Under the agreement New York-based Massive will track in-game advertising in upcoming THQ video game titles. “Dynamic, in-game advertising not …

McDonald’s Corp. is adding a little magic to kids’ Happy Meals with new premiums tied to Disney’s The Chronicles of Narnia: The Lion, The Witch and the Wardrobe. McDonald’s is rolling out interactive, paper-engineered play sets that let consumers be …

Five online marketers have re-upped with subscription service Webloyalty.com. Webloyalty.com piggybacks retail transactions to offer subscriptions to its loyalty programs to online shoppers. Webloyalty pays retailers 50 cents to $2 for each customer …

THE AMERICAN NATIONAL RED CROSS: has presented its Circle of Humanitarians award to the Advertising Specialty Institute and to ASI supplier member, Avaline, to recognize outstanding corporate philanthropy achievements. …

NDR Media has installed concierge kiosks that handle in-mall promotions and loyalty programs in a Seattle-area mall. The three i-Concierge kiosks at Crossroads Shopping Center in Bellevue, WA, let shoppers access promotions and print coupons. By early …

Looking for a new car? Interested in reviews and pricing? Chances are your needs will be met by one of Autobytel Inc.’s e-zines. The auto marketing giant has three consumer and three business-to-business e-zines.

The Kansas City School District has graduated—from paper, that is. It has converted its 36 year-old employee newsletter into an e-zine. This has made the job easier, while generating greater reader involvement.