Q&As

For most small direct marketers the problem is getting customers for their products. La Tienda has the customers and the product.

A newcomer to direct marketing, who has never sold a product or service in retail or by mail, might get the impression that CRM is a methodology governed by a software system.

John Battelle’s The Search (Portfolio, 2005) is more than just a review of search engine technology in general and Google in particular. Battelle analyses both the practical and philosophical implications of the technology.

The Society of Incentive & Travel Executives (SITE) is calling its recently implemented strategic plan a success, having this year increased its overall membership to an all-time high and set the tone for more to come in 2006. “2005 was an extremely …

A Wendy’s restaurant promotion has grown legs far beyond its original purposes with customers diving into trash bins and bidding on coupons, which awards consumers with AirTran frequent-flyer credits for their beverage purchases. “We have people …

Procter & Gamble is fielding a new Pampers rewards program three years after a fulfillment glitch with a similar program. Pampers’ Gifts to Grow launched in August. Parents register online, then collect point codes from packages of diapers to redeem for …

Dell, Inc. is giving away Chrysler Crossfires for Christmas through an online instant-win game. Players register for the End of Re-gifting Holiday Game, and then choose from three stockings on the screen; instant-win messages award two grand-prize 2005 …

Companies are looking for those one-of-a-kind premiums to help reinforce their brand message. And for some, premiums translate into gifts of live snakes, rubber-scented candles and plastic cockroaches. In a survey this year, The Creative Group, a Menlo …

Canadian Consumers Catching on to Gift Card Popularity The popularity of gift cards is transcending geographic borders as more Canadian consumers are buying electronic gifts cards. According to the survey by First Data Prepaid Services’ ValueLink unit, …

Loyalty marketing firm Rewards Network named Christopher Locke senior VP-CFO. Locke replaced Kenneth Posner, who resigned from Chicago-based Rewards Network earlier this month. Locke had been senior VP-business planning, analysis and assurance since …