Q&As

Matthew Rodriguez has been promoted to senior VP-marketing and creative for Twentieth Television, effective immediately.

The University of Texas was within its rights to block unsolicited e-mail coming into its system, even if the e-mail didn’t break the law, the U.S. Supreme Court ruled yesterday.

The University of Texas was within its rights to block unsolicited e-mail coming into its system, even if the e-mail didn’t break the law, the U.S. Supreme Court ruled yesterday.

In 1998, MetLife began a pilot direct response sales program to market auto insurance to the California market. The objective was to build a profitable direct response channel– one that would ultimately help the brand expand into new markets with a variety of products.

A Clinton, IA-based Internet service provider has reportedly been awarded an $11.2 billion judgment against a Florida man for allegedly sending millions of unsolicited e-mails advertising mortgage and debt consolidation services.

Two anti-spyware manufacturers have opted to avoid trials and settle with the Federal Trade Commission, which charged not only that their free spyware scans were in fact scams but that their e-mail messages offering their products constituted spam.

Unilever this week breaks radio, in-store and online promotions to launch Knorr-Lipton Sides Made with Whole Grains. The campaign centers on radio promos in 20 markets, where Unilever hosts launch parties for local DJs to sample the side dishes, and …

General Mills is dressing up the iconic Pillsbury Bake-Off with a new designer apron and an online sweepstakes.

Cartoon Network and Kids WB! have signed on as official sponsors of the 2006 Sports Illustrated For Kids Next Snow Search, a season-long quest to find the best kids (ages 9-13) on skis and snowboards. In its third year, the Next Snow Search consists of …

Travelers Advantage is giving consumers a reason to celebrate its 20th anniversary, with a sweepstakes for a chance to win a trip to Italy.