Q&As

The U.S. Postal Service will face challenges, opportunities and uncertainties in 2006, Postmaster General John E. Potter warned the USPS Board of Governors

Spurred partly by a double-digit percentage jump in direct marketing sales, jewelry retailer Tiffany & Co. racked up $712 million in revenue during the last two months of 2005, up from $673.8 million a year ago.

Datacard Group, a secure ID and card personalization offering marketer, has acquired Ga-Verhren Engineering, a high speed print and packaging finishing machinery manufacturer. Terms of the acquisition were not announced.

Burger King is out with a new sweepstakes tied to Super Bowl XL, in which consumers can win a chance to go to the big game via a text-messaging campaign.

Attending the Olympic Winter Games just got a little easier thanks to Chevrolet. The auto-manufacturer is auctioning 10 V.I.P trips on eBay from Jan. 4 to Jan. 11.

Just in time for New Year’s resolutions to get in shape, Bally Total Fitness unleashed a new promotion this month to draw families to its fitness centers.

Matthew Rodriguez has been promoted to senior VP-marketing and creative for Twentieth Television, effective immediately.

The University of Texas was within its rights to block unsolicited e-mail coming into its system, even if the e-mail didn’t break the law, the U.S. Supreme Court ruled yesterday.

The University of Texas was within its rights to block unsolicited e-mail coming into its system, even if the e-mail didn’t break the law, the U.S. Supreme Court ruled yesterday.

In 1998, MetLife began a pilot direct response sales program to market auto insurance to the California market. The objective was to build a profitable direct response channel– one that would ultimately help the brand expand into new markets with a variety of products.