Q&As

Last month, business reports and media headlines screamed about Starbucks Corp.’s entry into the movie business.

At a New York Target store, one gift card among the many is dye-cut in the shape of a red shopping basket

Energy running low, hip-hop icon 50 Cent searches frantically for his shooter. Can he escape the threats lurking in the shadows of the alleyway?

Eastman Kodak Co. knows the importance of capturing memories—especially at historic events.

Wunderman has promoted vice chairman David M. Sable to the newly created position of chief operating officer of Wunderman.

Above-the-line marketing spending, which encompasses brand marketing designed to reach a mass audience, will grow at a steady clip from its $200 billion level in 2003 to around $250 billion in 2007.

The New York Times is joining forces with TV quiz show Jeopardy to print daily questions from the hit show to boost the game show’s audience and, likewise, newspaper readership.

Marketers plan to make hay with the big bucks spent on each Super Bowl ad this Sunday by extending the creative well beyond Game Day. With spots costing an average $2.4 million, plans call for spreading the message across multiple channels, including iPods and cell phones.

Kleenex is airing its first-ever Olympics-themed TV spot, part of a multi-pronged campaign that includes an instant-win game and a separate online contest.