Q&As

ConAgra Foods Inc.’s Slim Jim and MasterCard International are getting a piece of the action under a new sponsorship of the Dew Action Sports Tour.

Retailer Build-A-Bear Workshop is on the hunt for a few good heroes—children who demonstrate extraordinary service to their local communities.

E-mail newsletters have become a popular customer retention tool. They are being sent by everyone from Red Lobster to American Express, and the purpose is not to sell, but to provide readers with useful and enjoyable content. But e-zines are not the only electronic delivery vehicle for these ongoing communications.

The sweet beat of branding will reverber during the Rolling Stones’ performance at this year’s Super Bowl. The multigenerational appeal Stones’

At a New York Target store, one gift card among the many is dye-cut in the shape of a red shopping basket

Last month, business reports and media headlines screamed about Starbucks Corp.’s entry into the movie business.

Energy running low, hip-hop icon 50 Cent searches frantically for his shooter. Can he escape the threats lurking in the shadows of the alleyway?

Eastman Kodak Co. knows the importance of capturing memories—especially at historic events.