Q&As

Hostess is revving its snack cakes line with an online instant-win game awarding trips to watch its Racing Divas—Danica Patrick, Leilani Munter and Melanie Troxel—compete.

MCDONALD’S USA: is out with new premiums based on the popular…DELTA AIRLINES: has launched a new corporate loyalty program, Skybonus, for…FTD.COM: has signed a multi-year contract with WebLoyalty that…

Moët Hennessy USA has found a new way to set the mood for its Sparkling Circle loyalty club members.

JCPenney takes Manhattan next month with a pop-up store in Times Square, and new ads breaking during the Oscars.

The Coca-Cola Co. reported revenue of $5.55 billion for fourth-quarter 2005, up from $5.2 billion during fourth-quarter 2004. But the Atlanta-based beverage company’s net income slipped from $1.2 billion to $864 million during the same period, in part due to increase direct marketing expenditures.

John T. (Tom) Wyatt has resigned as president and CEO of golf products marketer Cutter & Buck Inc. to join GapBody, the women’s lingerie, fragrances and personal care products line. Wyatt will serve as GapBody’s president.

What happens in Vegas, stays in Vegas? Not necessarily. One participant chasing down clues in the latest Harrah’s Operating Co. Treasure Hunt promotion will take home $1 million.

Paramount Pictures is building buzz around the latest installment of the Mission: Impossible franchise with an online scavenger hunt that gives fans clues to story lines in the film.

Hasbro’s iconic Play-Doh brand is celebrating 50 years with a yearlong “birth-doh” party, dangling a chance for consumers to win $50,000 through an instant-win promotion.

Using text messaging could land one Sprint customer in front of 2004 Heisman Trophy winner Matt Leinart at the 2006 NFL Draft.