Q&As

MANY MAILERS NO DOUBT thought they’d be telling their great-grandchildren to quit griping that postal reform still hadn’t gone through. I was there when

Happy employees make better brand ambassadors. So do happy retailers, happy B2B customers and happy customer service reps. That has prompted some companies

LET ME SAY THIS RIGHT AWAY: I don’t want kids to see Internet porn. To that extent, I’m in line with the U.S. Department of Justice, which wants to revive

FORMER HEAVYWEIGHT BOXING champion George Foreman was sued by a marketing company for allegedly breaking a contract to launch a line of premium steaks

TruckersB2B, having found that direct mail is the best way to communicate with its members, plans to almost double the amount it sends this year. Why?

NEW LISTS Disney Movie Club Some 501,345 customers from the last 12 months are named on this enhanced master file. These continuity club members bought

A compelling story line. A favorite actor. Nothing to do on a rainy Saturday afternoon. A love of hot buttered popcorn. The grandparents want to baby-sit.

ROUGHLY 3,000 MILES FROM cruise line Lindblad Expeditions’ New York headquarters, bands of naturalists regularly crawl over the Galapagos Islands’ marine

There’s a new Chicago hot spot that acts like a club but does business as a tobacco store. It’s the Marshall McGearty Lounge, which opened in Chicago’s

Direct response TV marketing depends on two things: An inventory of inexpensive airtime and an audience capable of being surprised to find that yes, they