Q&As

MCDONALD’S: is out with new toy premiums as part of its…LOYALTY LAB: hired Doug Brewsher as…

GiftCertificates.com launched an Admin to the Rescue! contest to search for the best example of how an administrative professional has saved an executive, a colleague or the company from a business-related mishap.

Direct marketing practitioners have always prided themselves on being able to quantify the behavioral impact of their marketing efforts. What has changed is the speed at which all this occurs.

For brand marketers, the sound of music might be the chime of a cash register. In fact, 96% of consumers are more likely to remember a brand if it is paired with music that fits the brand identity.

Oh, dear. Here’s more proof that marketing and finance are not in sync.
A new survey by TargetBase shows that only 8% of all marketing execs feel that their firm’s marketing and financial goals are in lockstop.

What marketers want to measure and what they are measuring may be two different things, according to a survey from WebTrends. For example, only 19% are now measuring customer lifetime value, although 83% feel they need to do so.

For better or worse, the Web is perhaps the most infinitely measurable marketing medium we’ve got today. But that measurability can also be a hindrance to selling well on the Internet. How do you know what metrics are important for your specific situation?

Market research firm Harris Interactive, Inc. has hired Howard Lax, Ph.D., as VP-senior consultant in its Customer Loyalty Management Research Practice.

Jones Group Apparel Inc. is exploring the possible sale of the company. The Bristol, PA-based firm has retained Goldman, Sachs & Co. as its financial advisor.

Michael Grant has joined Winterberry Group, a direct marketing consulting firm. Grant will serve as the New York-based firm