Q&As

Ralphs is out with a consumer promotion that bows the grocery store’s first-ever customized movie card.

Avis Rent A Car System is driving consumers to a new incentive program it launched this month that focuses on entertainment versus a traditional marketing strategy. Janis Jarosz, VP-market development Cendant Car Rental Group, spoke with PROMO P&I about the Avis Music Giveaway

Safeway is using its loyalty card program to donate up to $1 million to local non-profits this month.

Bubblegum maker Topps Co. and Time, Inc.’s Sports Illustrated for Kids have joined forces to promote trading card collecting for kids.

Brands are lining up with a host of offers to build excitement around next week’s release of Ice Age: The Meltdown.

Managers have a lot to learn when it comes to employee recognition and rewards, a recent Maritz, Inc. poll found.

Video game rental service GameFly has launched a new loyalty program that rewards subscribers with coupons and discounts off pre-played video games.

MCDONALD’S: is out with new toy premiums as part of its…LOYALTY LAB: hired Doug Brewsher as…

GiftCertificates.com launched an Admin to the Rescue! contest to search for the best example of how an administrative professional has saved an executive, a colleague or the company from a business-related mishap.

Direct marketing practitioners have always prided themselves on being able to quantify the behavioral impact of their marketing efforts. What has changed is the speed at which all this occurs.