Q&As
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Agencies
Reebok Recalls Bracelets Amid Child’s Death
Sneaker-maker Reebok International Ltd. is recalling 300,000 charm bracelets after a four-year-old in Minnesota swallowed a piece of the jewelry and died from lead-poisoning.
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Agencies
CPG Sales Up 1.6%; Drugstores Gain Ground: IRI
Packaged goods sales rose a mere 1.6% to $394.1 billion in 2005 in the face of economic uncertainty and Hurricane Katrina.
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Agencies
NBC Boosts Heist Via Street Team, Sweeps Promo
NBC took to the streets this month to promote its new show, Heist, handing out premiums and driving people to an online sweepstakes for a chance to win $5,000.
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Agencies
Speech, Speech: Why–and How—to Hit the Speaking Circuit
Standing out from the crowd, regardless of your organization’s industry, is a huge challenge. One way to meet the challenge is to expose your company’s expertise to prospective customers by speaking at public forums.
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Agencies
Jones Explores Sale of Company
The Jones Apparel Group, Inc. said this week its board of directors is considering the sale of the entire $5 billion company.
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Agencies
Build a Fence Around Your Customers
You lose customers every day. But do you know when they are lost? A strong company knows the inflection points for customer loyalty and builds systems to turn customers around and bring them back
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Agencies
CBS Tunes Into Supermarkets
Shoppers will start seeing network TV in 1,300 supermarkets nationally as CBS takes to the in-store airwaves.
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Agencies
Indy 500 Race is Bridgestone/Firestone Sweeps’ Prize
Consumers with a passion for car racing can win a chance to catch some Indy 500 speedway action next year thanks to a Bridgestone Firestone North American Tire, LLC (BFNT) sweeps.
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Agencies
Time Inc. Settles With States Over Autorenew, Solicitations
Time Inc. will set aside $4.3 million for consumers as part of a settlement with 23 states over its billing practices. The publisher will also hand $200,000 to the states to cover their investigation costs.
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Agencies
Home Depot Keeps Aiming Its Catalogs High
(Multichannel Merchant) With its newest catalog, Outdoor Living, Atlanta-based Home Depot continues to target a more affluent audience.