Q&As

TOO MANY LOYALTY marketers think they have to be all things to all customers; they design programs that are either too expensive or offer inadequate rewards.

NEW LISTS Bauer Publishing More than 200,000 active subscribers are named on Bauer Publishing’s enhanced entertainment master file. All of Bauer’s entertainment

A NEW RATE CASE SEEKING A postage increase in 2007 is about to be filed with the postal Board of Governors, said Postmaster General Jack Potter during

MOBILE MARKETING IS ON THE WAY, AND IT WILL usher in a Golden Age. Soon we’ll all be receiving rich-media ads over our Internet phones, being enticed

SMOKING OR NON-SMOKING. King size or two double beds. Room service or a leisurely breakfast in the caf. Everyone has preferences when traveling, and the

THOSE OF US WHO SEND up a flare for the help desk when our computers develop hiccups may never have heard of Newegg.com. But it’s a fast-rising retail

April 17, 2006 THINK PARTNERSHIP, a provider of online and offline marketing and ad services, signed a letter of intent to acquire IceRocket, a blog-search

A WHILE BACK MY SISTER ASKED ME FOR AN ANNIVERSARY gift idea while we were shopping at a mall. At first I couldn’t think of anything my husband and I

MOBILE MARKETING is on the way, and it will usher in a Golden Age. Soon we’ll all be receiving rich-media ads over our Internet phones, being enticed

NEW EVIDENCE THAT e-mail marketing is maturing can be seen in the success of cruise line Royal Caribbean International’s recent online video campaign.