Q&As

Barnes & Noble is giving consumers additional ways to earn loyalty points under a new company-branded MasterCard offered through Barclays US.

When it comes to gift cards, some 60% of consumers said they would spend the balance on their family or spouse, whereas another 33% said they would spend the card on themselves, according to a recent survey. The survey, conducted by Find SVP for …

Old Navy begins a series of casting calls this week to find a new spokesdog for its holiday 2006 advertising.

Sharing a ride to work may look a bit more interesting for San Franciscans who can now earn incentives from Safeway thanks to a partnership it forged with a Bay Area car pool program.

Crown Royal is set to transform a Louisville nightclub into a Playboy club during the Kentucky Derby weekend as part of a number of efforts surrounding the first jewel in the Triple Crown of thoroughbred horse racing.

Experian, Inc. is phasing out the incentive marketing functions of its rewards division, which awarded online consumers with premiums, such as iPods, for trying out advertised merchandise or services.

A New Orleans mail-processing center has begun accepting standard class advertising and periodicals mailings for the first time since Hurricane Katrina struck. While some of the affected areas had been accepting these classes of mail, the most heavily affected areas, which include New Orleans and portions of Jefferson, Plaquemines and St. Bernard parishes, were not receiving them.

Craig Wood, the former group president and head of the database division at consumer research firm Yankelovich Inc., has launched the Clarity Group. The new company offers marketing consulting and CRM services to both faith-based and consumer marketers, with an emphasis on direct and database marketing. The Clarity Group (http://www.claritygroupinc.com) is based in Chapel Hill, NC.

Search engine Ask.com balanced a decline in profits with growth in revenue and search queries in the first-quarter financial report issued by parent InterActiveCorp

R.R. Donnelley & Sons Co. generated $2.67 billion in sales during first quarter 2006, up from $1.93 billion a year ago. The company