Q&As

Experian, Inc. is phasing out the incentive marketing functions of its rewards division, which awarded online consumers with premiums, such as iPods, for trying out advertised merchandise or services.

Crown Royal is set to transform a Louisville nightclub into a Playboy club during the Kentucky Derby weekend as part of a number of efforts surrounding the first jewel in the Triple Crown of thoroughbred horse racing.

A New Orleans mail-processing center has begun accepting standard class advertising and periodicals mailings for the first time since Hurricane Katrina struck. While some of the affected areas had been accepting these classes of mail, the most heavily affected areas, which include New Orleans and portions of Jefferson, Plaquemines and St. Bernard parishes, were not receiving them.

Craig Wood, the former group president and head of the database division at consumer research firm Yankelovich Inc., has launched the Clarity Group. The new company offers marketing consulting and CRM services to both faith-based and consumer marketers, with an emphasis on direct and database marketing. The Clarity Group (http://www.claritygroupinc.com) is based in Chapel Hill, NC.

Search engine Ask.com balanced a decline in profits with growth in revenue and search queries in the first-quarter financial report issued by parent InterActiveCorp

R.R. Donnelley & Sons Co. generated $2.67 billion in sales during first quarter 2006, up from $1.93 billion a year ago. The company

The J. Jill Group

General Mills is phasing out its Betty Crocker Rewards program to concentrate on the broader Boxtops for Education program.

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The campaign management tool market has changed dramatically in five years. And these changes have increased the risk associated with choosing tools for a given need.